Manufacturers Report Plavix Sales of $9B; Patients Report Ineffectiveness & Injuries
Plavix, the blood thinning drug made by Bristol-Myers Squibb and Sanofi-Aventis, earned nearly $8 billion in 2008 and is one of the top selling drugs on the market. However, Plavix injury lawyers and Plavix users say that those sales figures may have more to do with the manufacturers' extensive marketing campaigns than the actual effectiveness of the drug.
Allegations: Marketing Campaigns Put Profits Over Patients
Plavix, marketed as a "super aspirin" type drug to help patients with their heart by giving cardiovascular benefits to be safer on a patient's stomach, was one of the best selling drugs on the market. In fact, Plavix had annual sales for Bristol-Myers Squibb and Sanofi-Aventis of $8.6 billion in 2008. Plavix lawyers say that one of the reasons the drug did so well was that the manufacturers instituted marketing campaigns to get doctors to prescribe the drug - and for patients to seek it out.
They point to television ads which show a handsome doctor telling people that they should talk to their doctor about Plavix, then it shows a picture Plavix working, but you don't notice the fine print or pay particular attention to all of the warnings they throw at you. However, they say that the ads never advertised that the drug was ineffective for up to 14% of the population or tell you about Plavix side effects and risks. In fact, soon after Plavix was approved, the U.S. Food & Drug Administration (FDA) sent the manufacturers several warning letters to stop the following practices:
- Making false and misleading claims about the drug
- Promoting the drug for unapproved usages and unsafe dosages
- Drawing unproven conclusions and ignoring unfavorable data about the drug
- Failing to report the drug's serious and unlabeled side effects
Get Help From a Plavix Lawyer
If you took Plavix and had a heart attack, stroke, bleeding injury or your loved one died while taking it, you may have grounds to file a lawsuit and should contact a Plavix attorney to discuss your situation. You should also contact a Plavix injury attorney even if you did not have a physical injury, but were part of that 14 percent of the population for which the drug was ineffective as you purchased a drug that didn't work for you - and you may be entitled to damages for your Plavix injury including reimbursement for the cost and expenses of purchasing the drug.